Archives for posts with tag: jmc327

JMC 327 has been one of my favorite college courses, and I’m not just saying that.  It has taught me about programs, ideas and terms that are applicable for the real world; things that I will use on a daily basis for the rest of my life.  We learned terms that I’ve never heard of before, developed a social media plan, blogged, tweeted, learned about Klout scores, Socioclean, LinkedIn, Foursquare, metrics and many other social media ideas.  Before this semester began I had never known about most of the things that we discussed in class.  I had a Twitter and a LinkedIn profile, but I never knew how to use them or how important it was to use them on a regular basis.  When looking for a job people actually care about how you use social media.  Lately I have been searching for jobs, a daunting task to say the least.  Some of the companies that I have interviewed with have asked me about my LinkedIn, Twitter and Facebook accounts.  I have also had a company ask me about my Klout score.  If I hadn’t taken this class I would not have been as prepared as I am till this day.


I’m really excited to say that I learned a lot!  In most classes that are offered in college you learn, but I’ve never had a class where I was able to gain this much knowledge.  By using Twitter, I have been able to follow a wide variety of individuals to learn about current events of all kinds.  I was able to create a social media policy, content strategy and plan.  I have been able to learn about social sites that I have never heard of including: Digg, Reddit, Tumblr, Posterous, Qik, Ustream, Slideshare, Twazzup, Instagram, AllTop, Klout, Delicious, Alexa, Listorious, Quora, Google Place, Quarkbase and Google Alert.  I recently used my new Storify account to create an amazing presentation about Internet memes for my English class.  My professor was astounded and had never even heard of Storified before.  This semester I have been able to start using my Twitter.  I have started to follow about 250 people and gained 120 followers.  I have been able to navigate LinkedIn skillfully and have reconnected with many people who I have met in my internships and professional life experiences.  I started the semester without having a Klout score and currently have a Klout score of 31.  That’s quite a lot to accomplish in one semester.  I believe the most valuable thing that I have learned is how to constantly search out different forms of social media.  Social media is in its youth.  It will be very exciting to see how it grows in the following years.

My advice for my journalism friends and colleagues is to try social media!  If you don’t try it, then you will never know about and how it could change your life.  It’s a great idea to explore the social media world and learn about the different types of networks and presentation forms.  If you don’t explore the social media world, then you will inevitably fall behind.  The world is moving at a fast-pace and the only way to stay updated is by joining the social media expansion.

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I’m going to examine the Facebook Page for Sullivan’s Steakhouse: Omaha.  I decided to choose Sullivan’s Steakhouse because I work there.  Since I have worked there for almost four years, I am able to see how the page has progressed through the years.  Sullivan’s Steakhouse started using social media sites in 2009 to help bring in business and produce a greater profit.  In 2009 the company had no idea what they were doing with Facebook or Twitter.  I can clearly see that Sullivan’s has hired a social media expert and the pages have been significantly improved.

 

I believe that Sullivan’s is using the Facebook Page very well.  Whenever Sullivan’s switches the menu, it is posted in advance on Facebook.  This lets the guest know what is available for them to enjoy.  Guests can also checkout the prices, which is beneficial while preparing for a nice dinner out.  Sullivan’s also has pictures of all of their food items.  Seeing a menu is great, but having pictures is even better.  Then there is no question about what you are ordering.  Sullivan’s also has pictures of events that are held in and out of the restaurant.  Sullivan’s Steakhouse is known for pairing up with organizations and charities to raise money or help out with community activities.  Sullivan’s has paired up with Susan G. Komen, The Omaha Blood Bank and many other local and national organizations.  Recently Sullivan’s made steak sandwiches and key lime pie for anyone who donated blood to the Red Cross.  The servers at Sullivan’s were also sent to the Red Cross to donate blood if they could.  There are pictures of all of these events posted on the Sullivan’s Page.

 

There are no videos on the page, but I believe that there could be some very nice ones to come in the future.  I believe that Sullivan’s should video tape their live jazz band on Swingin’ at Sully’s night when people are dancing.  Images like this will make people want to come in and listen to live jazz music while enjoying an adult beverage and having a night out with good friends.

There are a lot of discussions on the page, but I believe that there could be more interaction among the clientele and the company.  I believe that Sullivan’s needs to started replying back to their guests’ comments.  This way there will be a flowing dialogue on the page.  This is where I believe the biggest improvement could come from, more dialogue because that is what social media is about.

People would spend time on this page to checkout what the restaurant is “all about”.  They can checkout the menu, atmosphere and dress code on this page.  They can also find reviews, hours and directions.  In general, people would spend time on this site to find out general information about the restaurant.

I believe that people wouldn’t spend time on this page because it does not change too often.  Sullivan’s could update the page a bit more often and keep it “fresh”.  I believe that they should update it at least once a day.  One thing that they could post on a daily basis could be the lunch and dinner features.  This way if guests were interested in the features they could check the Facebook page instead of having to call the restaurant everyday.

I believe the biggest challenge that the organization has with this Page is the management team’s general lack of time.  The managers are extremely busy and do not have any time to update this Page as ofetn as they would like too.  They could possibly have one of the servers update this Page more often.

Sullivan’s also uses Twitter.  The Twitter account and the Facebook Page hold almost the same content.  I believe that if Sullivan’s were looking to increase their guest count that a social media ploy of coupons on Twitter would be an amazing idea!  I really enjoy working in the service industry and follow other restaurants on Twitter and Facebook just to see how they use social media.  Recently Loft610 was bought by a new company.  In order to introduce their new menu they started giving out coupons on Twitter to individuals that RT their tweets.  I think this is a genius idea to get a restaurants to menu known to the location and people around it.

The Sullivan’s Steakhouse: Omaha Page has less than 200 likes.  I find this a very small number of likes for how many people eat at the restaurant on a daily basis.  If Sullivan’s were to put a little slip of paper in the check presenters or have more of a social dialogue on their Page, then I believe that their amount of “likes” would sky rocket.

Overall, Sullivan’s has really improved in the last two years with their social media exploration.  However, I do believe that they have a long way to go and could use social media in ways that they haven’t even thought of yet.  I believe that they could create a position for a social media manager.  This person could run all the Sulllivan’s social media accounts for all 20 of the restaurants.  This investment could create the potential for a huge influx of guests.  (Hire me!)  I believe that Sullivan’s could also start using Facebook ads.  This might be a really great idea for the restaurant!  I know that Sullivan’s currently does not advertise in Omaha.  I know that there has been talk of advertising, but nothing has been done yet.  A very easy way to advertise would be through Facebook.  It is affordable and people really do pay attention to what advertisements are popping up on the side of their Facebook account.  No matter what, Sullivan’s is using social media, they just need to improve the way that they use their social media services to the best of their ability.

Sullivan’s Steakhouse: Omaha Facebook Page
Sullivan’s Steakhouse Official Website

 

The world is an interesting place.  It is full of people, places and ideas.  Everywhere we go, be it analog or digital, we are constantly encountering new experiences.  There are always new people, ideas, concepts and places that are materializing out of thin-air.  I’m graduating this May and I realize that I have no idea what I am going to do.  Do I immediately continue my educational conquest?  Should I move to New York City and get lost in the sky-scrapping jungle that so many others get lost in as well?  Or should I pack-up all of my belongings and buy a one-way ticket to Europe with no intention of ever coming back? Who knows?  I sure don’t.  I don’t know what I want to do.  I don’t know who I want to be.  I honestly have no idea, and I am perfectly fine with this notion.  I’m ready to have new experiences.  I don’t think anyone ever knows exactly what they want in life or who they are.  Sure, we all might have ideas.  I have a vague idea of what I want to do, just as I have a vague idea of what I’m going to do tomorrow.  However, things happen.  Tomorrow some mysterious volcano may erupt in the middle of downtown Omaha and that just might mess up my plans.  I don’t think people should ever have plans set in stone.  Things happen.  This leads me to the question: What is my sentence? In my social media class we watched a video by Daniel Pink.  It was a video about what your sentence would be.  It’s a tough question to answer, but aren’t all questions that pertain to oneself difficult to answer?  Well my sentence is long: I’m a blanket of impossible thoughts rolled up into plausible ideas, birthing supernovas and escaping black holes; my mind is constantly expanding at the same rate as the universe and I am an idea, a mere figment of your imagination and so are you.  I believe this is my sentence because it encapsulates everything that I believe I am.  I’m a huge fan of space, learning and using my imagination.  I guess my sentence is hard to explain, but that’s why it is my sentence.  I’m not easy to understand and I have no firm idea of what I am or who I want to be.  It’s the life experiences that make us who we are and who we want to be.  I’m just ready to make the best of all my life experiences.