Archives for posts with tag: facebook

Take a look around you.  It seems that every business, person or idea has their own Facebook page, Twitter account or YouTube video.  You can go to the gas station and see a sign flashing that says to follow them on their new Facebook page.  You can eat at a restaurant and be told to follow them on Twitter to receive special discounts.  You can even see videos that have been made by organizations on YouTube.  In a world where everyone is using social media you don’t want to be left in the dust.  However, in order to not be left in the dust you must have a social media strategy and more importantly a social media content strategy.

How to Develop a Social Media Content Strategy by Rich Brooks was a very nice article that was broken down into simple steps.  I really enjoyed this article because it was thorough and easy to follow.  I believe that anyone could follow these steps and have great success in reaching more people and expanding their “client” base.

In order to develop a social media content strategy, one must first know what a content strategy is.  Content strategy is knowing what content you are going to use in order to use social media effectively for your cause.  Brooks broke this down into three simple elements:

1)  You need to know what your audience wants to talk about and be able to engage in those conversations.
2)  You need to know where your audience has these conversations.  This could be Facebook, Twitter, YouTube or other social media sites.
3)  You need to be able to measure results.

Next, you need to know what your audience wants to talk about.  An easy way to do this is by examining keywords.  You have to be able to uncover the language that your audience is speaking.  If you are a music producer and you are talking about a venue and your refer to your rock concert as a show or a tour while your audience is calling it a festival, then you are not going to be able to connect to your audience.  The  conversation will pass you and your audience by.  It is best to understand your audience and what they are talking about.  You have to connect with them and be able to use the same “language” that they do.  Some great tools to use for keyword analysis are Keyword Discovery and Google Adwords.  By typing in a word or a phrase into these sites you will then get other ways to phrase or say what you want to.  For example, if you type in the word hat you will get results like ladies hats, men hats, fashion hats, caps, berets, beanies, warm hats, winter hats, cowboy hats, tops, crazy hats, military hats and many more ways to say hats.  So if you sell snowboard hats you may want to also use the word warm, winter or snow in front of the word hat.  It is important to speak the same language as your audience.

Next you must know where your audience hangs out online.  Once you know what your audience talks about you need to know where they talk.  Does your audience use Facebook, Twitter, YouTube or some other social media site?  Well it is a good idea to find this out.  If you are putting content out there, you want it to be viewed.  In order to find out where your audience hangs out Brooks suggests using Flowtown in order to visualize and break down where people get their content.  This is based on indicators such as sex, age, education level and many other sub-categories.  Brooks also suggest using listening tools such as Google Alerts and Tweetdeck.  Using sites like these will help you become part of the conversation on topics that you and your audience are interested in.  If you are looking for topics about bowling you can easily start groups on these sites about bowling and see what people are talking about about bowling.  It is very easy to setup, and it will give you ideas for content and conversation amongst you and your audience.

After finding out where your audience hangs out online you must implement your strategy.  To do this you can blog, tweet, Facebook, post a question on LinkedIn or create content for YouTube.  You must use what you have learned in your preliminary research.  You must use content that will contribute to you and your mission.  Once you have started to use your generated content you must be able to measure your results.  In order to do this you must measure the impact of your conversations that you have been having on your social media sites.  Some ways to do this that Brooks suggests are:

1) Measure how many comments and Likes your Facebook group page receives.
2)  Track how many follows you accumulate on Facebook on a monthly or weekly basis.
3)  See how many retweets you get.
4)  Measure how many comments and views your blog gets.  It is important to check the statistics out.
5)  Measure social media referral traffic.  This means how much traffic is sent from Twitter to Facebook to the other sites that you use?  It is important to connect them together and to try and get your audience to view all the pages.

Overall, Brooks says that you must listen, be patient and be flexible.  It takes a while to figure out what you are doing. If you would like to read some suggestions that others have left for developing a social media content strategy then you can read the comments that were left on this article.

I really enjoyed that Brooks broke-down how to develop a social media content strategy in such small and easy to accomplish steps.  I believe that a novice or professional could take away great information from this article and implement it into their own developing social media content strategy.

Does social media create life or kill it?  Does social media isolate people from reality, or does it connect them in ways that we could have never imagined less than a decade ago?  I am very torn on this subject.  I see both sides on a daily basis.  I honestly believe that it depends on the individual.

After reading an article from the Guardian I lean more towards the side that believes Social Networking is not destroying social skills or isolating anyone from reality.  People have always been able to isolate themselves from reality if they wanted to do so.  The birth of social media has made it easier for people to do this, but there are always other ways to become a hermit locked in some fantasy world that does not exist.  I have some friends that I haven’t seen since World of War Craft was released in America.  I guess some people could argue that W.O.W is a form of social media, but I do not believe that it is.  It is a game just like Dungeons and Dragons.  I believe that social media is used to connect people together for positive reasons.  Some of my best friends live in different countries and if it were not for Facebook or Twitter I would not be able to talk to them because I wouldn’t be able to afford the outrageous price of a phone call.  I love Skype, Twitter and Facebook for this reason.  They are programs that are free and can connect me to family, friends, news, videos and world events.

A lot of people do not know what social media is.  Wikipedia has a great definition for what social media is.

I think it is amazing that less than four years ago I didn’t even have a cellphone that was capable to texting.  I actually just got a phone that could text last year and since then I have upgraded to  a smart phone.  I don’t know how I lived before this phone.  I can check my Twitter, Facebook and anything else on the Internet in a heartbeat.  I know that my mom and dad have no idea why I decided to buy this phone, but I feel like there is a whole generation that has no idea what social media is and how to use it.  I believe that it is this group of people that thinks social media is disconnecting their children and other people from reality.  Social media is reality, they just need to get with the times.

I believe that you always need to adapt and change.  Things are always going to keep advancing and it is up to you to know how and why.  Less than a century ago there were no cars.  The people who didn’t want to trade in their horse and carriage for a car probably fell behind the times too.  Not only that, but it took them longer to get places and learn about what was going on everywhere.  I believe this is how social media is and will be.  People need to learn what social media is and what it has the possibility to do before they just say that they hate it.

I’ve recently been working with my parents and their company to try and expand their “social media adventure”.  My parents own a construction company and they believe that business cards are the only way to go.  Recently I have been showing them how to use Twitter and also how Twitter and other social media tools could expand their company.  They don’t believe a word I say because they still don’t know what social media is and have no interest in it.  They think that social media is evil, thanks to my brother who is constantly glued to some type of screen.  They are going to fall behind the times if the do not learn how to change and adapt to current technology.

So overall, I believe that social media is connecting people together.  I can Tweet to my friend in Columbia about the situation in Egypt while watching a video that Anderson Cooper uploaded onto his blog.  Social media is making the world smaller and more accessible.  It isn’t making people become socially inept.  You actually have to be social in order to use social media correctly.  I do believe that there is proper etiquette to use while participating in social media and that is what my next blog post will be about.  I believe that social media is a tool that has more benefits than adverse consequences.  I believe that people need to learn about social media to a greater depth in order to fully understand what it is and how it can positively change the world.

I believe that social media is creating life and connecting people like people have never been connected.  Think about this: back in the 90’s people would have their CD player in hand and earphones snug tightly into their ears while sitting on the bus. They wouldn’t talk to anyone and would stay quietly in their seat.  Today we have our smart phones in our hands and the whole world at our finger tips.  In both situations I would not be talking to anyone.  Social media is not changing everything.  In both situations I would be by myself and trying to avoid human communication because I don’t like talking to most strangers.  However, nowadays I can surf the Internet while riding the bus instead of just listening to one CD.  The world is changing. It’s all up to you if you want to move with it.  I say hop on that surfboard and hit those Internet waves!