Archives for category: Uncategorized

After a long morning of classes you head off to Brandies and patiently wait in the line to swipe your card and receive lunch.  However, when it’s your turn to swipe, you reach into your pocket and come out empty-handed.

Frantically you scatter through your backpack, and alas, still no card.   So you retrace your steps and due to futile attempts you are locked out of every building on campus, cannot receive any meals and forget about getting into your door room without being yelled at by the desk worker.  You’ve lost something on campus, and have no idea where to look.

“Creighton University is much larger than people would realize.  I guess we have about 74 buildings and 132 acres of property from 32nd St. down to 16th St. So many of those buildings are unique to themselves and have different systems of lost and founds,” said Richard McAuliffe, director of public safety.

Creighton University has never had a centralized system for lost and founds.  However, campus is rapidly expanding and needs to create a lost and found system that will function properly for the campus’ ever growing needs, according to Alejandro Echeverri, Arts & Sciences sophomore.

“One time I lost my student ID card and had no idea where to look for it.  So the next day I called Public Safety, and luckily they had it there.  I think Public Safety would be a good place to have a centralized lost and found,” Echeverri said.

According to McAuliffe, “it would take a lot of time and energy” to create a centralized lost and found on campus and that it “might be to hard to do right now”.

Each building on campus has their own organization system for lost and founds.  In the Skutt Student Center, students are able to ask the information desk for lost and found items.  The information desk takes lost and found items that are turned in and then catalogs them in a binder that is located at the desk according to Joanne Kim, pharmacy third year student.

“We get a lot of debit cards, keys, student ids and textbooks in the Student Center.  I usually have someone ask me about lost and found items a handful of times each month while I am working at the information desk” Kim said.

But what happens if you have no idea where to begin to look for something you have lost?  Where would you even begin to start?

“Campus is so large, that when I lost my phone and student id, I had no idea where to start for looking for them.  Luckily my RA had my id and my friend had my phone.  However, I think it would be a good idea if public safety had a localized lost and found.  Then everyone would know exactly where to check for lost and found items,” said Mena Ebrahiem, college of arts and sciences junior.

On a day-to-day basis dozens of students will search for items that they have lost, but often they do not know where to search for their posessions.

“Sometimes we’ll have cell phones here for months, some students must not care to much about them,” McAuliffe said.

However this might just be a problem of knowing where to look for lost and found items on campus.

“I wish there was a centralized lost and found on campus.  That would make looking for things I’ve lost so much easier and less stressful,” Echeverri said.

But the question is how or will Creighton create a centralized lost and found for the campus’ ever expanding needs?

“I feel that the best solution to this problem is to not let the horse out of the gate, so people should keep better track of their things,” McAuliffe said.

However, things are lost accidentally all the time.  From misplacing your car keys, to leaving behind a textbook, students, faculty and staff often misplace something on accident.

“I feel that creating a centralized lost and found would benefit campus.  Then people would know where to go when they misplaced something.  Maybe each building could collect their lost and found items and then send them to the public safety office every night,” said Echeverri.

JMC 327 has been one of my favorite college courses, and I’m not just saying that.  It has taught me about programs, ideas and terms that are applicable for the real world; things that I will use on a daily basis for the rest of my life.  We learned terms that I’ve never heard of before, developed a social media plan, blogged, tweeted, learned about Klout scores, Socioclean, LinkedIn, Foursquare, metrics and many other social media ideas.  Before this semester began I had never known about most of the things that we discussed in class.  I had a Twitter and a LinkedIn profile, but I never knew how to use them or how important it was to use them on a regular basis.  When looking for a job people actually care about how you use social media.  Lately I have been searching for jobs, a daunting task to say the least.  Some of the companies that I have interviewed with have asked me about my LinkedIn, Twitter and Facebook accounts.  I have also had a company ask me about my Klout score.  If I hadn’t taken this class I would not have been as prepared as I am till this day.


I’m really excited to say that I learned a lot!  In most classes that are offered in college you learn, but I’ve never had a class where I was able to gain this much knowledge.  By using Twitter, I have been able to follow a wide variety of individuals to learn about current events of all kinds.  I was able to create a social media policy, content strategy and plan.  I have been able to learn about social sites that I have never heard of including: Digg, Reddit, Tumblr, Posterous, Qik, Ustream, Slideshare, Twazzup, Instagram, AllTop, Klout, Delicious, Alexa, Listorious, Quora, Google Place, Quarkbase and Google Alert.  I recently used my new Storify account to create an amazing presentation about Internet memes for my English class.  My professor was astounded and had never even heard of Storified before.  This semester I have been able to start using my Twitter.  I have started to follow about 250 people and gained 120 followers.  I have been able to navigate LinkedIn skillfully and have reconnected with many people who I have met in my internships and professional life experiences.  I started the semester without having a Klout score and currently have a Klout score of 31.  That’s quite a lot to accomplish in one semester.  I believe the most valuable thing that I have learned is how to constantly search out different forms of social media.  Social media is in its youth.  It will be very exciting to see how it grows in the following years.

My advice for my journalism friends and colleagues is to try social media!  If you don’t try it, then you will never know about and how it could change your life.  It’s a great idea to explore the social media world and learn about the different types of networks and presentation forms.  If you don’t explore the social media world, then you will inevitably fall behind.  The world is moving at a fast-pace and the only way to stay updated is by joining the social media expansion.

Memes are the building blocks of our culture

Description of Technology:
An Internet meme is an idea that originates on Internet.  This idea can take the form of a: hyperlink, video, picture, website, hashtag, word, phrase or comic strip.  Social networks, blogs, email, news, or other web services spread the meme from individual to individual.

An Internet meme is like a gene.  It has the opportunity to stay the same of evolve over time.  It can do this by chance, through commentary, imitations, parody or by incorporating news accounts about itself (http://input-image.com/A-Guide-To-Internet-Memes.html).  Internet memes evolve and spread very quickly.  Sometimes a meme can gain worldwide popularity and then die over night.  Memes are spontaneous.  There is no rhyme or reason to why they began and end.  Due to the spontaneity of a memes life, researchers have began to try and model how they began, evolve and die.  Memes are often used in viral marketing and mass advertising because they are almost costless.

This viral video is an example of how Blendtec used a relatively simple and free way to advertise their product.  This video soon became a meme and spread like wildfire over the Internet.  Due to this one video, stocks soared and their profit sky rocketed.  The company then started a channel on YouTube with different videos.

Some companies use viral marketing videos to cover up mishaps.  This video is an example of Honda trying to launch viral marketing videos after they had a few problems.

The best and most engaging Internet memes spread quickly (Hodge).  They often reach a mythical status and become inside jokes for those that are literate in the Internet world.  Sometimes Internet memes are endorsed by “real” media sources.  This is another way in which Internet memes spread quickly (Hodge).  Programs like Anderson Cooper, E! Entertainment tonight and even the Today Show will showcase Internet memes and viral videos.  Isn’t that how we all know about Rebecca Black?

History of the Technology:


Richard Dawkins first coined the term “meme” in his 1976 bestseller The Selfish Gene (Hodge).  Memes come from the word memetics.  Memetics is similar to genetics.  Memes are the building blocks of our culture.  Memetics is the approach to evolutionary models of cultural information transfer (Wikipedia).  Therefore, a meme is very similar to a gene.  A meme is a “unit of culture”.  It is hosted by one or more individual minds and can reproduce itself from one mind to another (Wikipedia).  A meme will succeed based on the contribution and effectiveness its host.  When referring to an Internet meme it is best to use the term teme.  Teme means technological meme.  This is a better way to classify Internet memes and make them a distinct category of memes.

The definition for “meme” is very consistent, but that is a debate about whether it is a science, philosophy or just a part of cultural studies (Hodge)?  But by discussing the topic about memetics, even to question what it is, you spread it.  This makes memetics itself become a meme (Hodge).  How convenient.

There is no reason for this technology.  It just exists.  The first version of an Internet meme can be traced back to the advent of the Internet.  The Internet was made for rapid and quick spread of information from person to person.  The first Internet meme that you may remember could very well be the Hamster Dance.  When the Internet was first becoming popular there were many odd memes that were being spread.  Nowadays the Internet is spreading memes that are entertaining along with memes that are important.  Recently the meme #JAN25 became very important.  This meme became the meme for the Egyptian uprising.  On social networks memes can become popular in a matter of seconds.  #JAN25 has a very important place in history.  This is one of the first memes that will go down in the history books as having a significant cultural impact on history.  Information about the Egyptian uprising was shared on Twitter under the hash-tag of #JAN25.  As long as you included this hash-tag in your post with relevant information is would then be shared on the #JAN25 time-line.  This term became an Internet meme that people, governments and news sites used to find out information about the uprising.  Another Internet meme that became popular overnight was #WINNING.  Thanks to Charlie Sheen and his crazy antics, the term #WINNING became an overnight fade.  People started to sport shirts, posted hash-tags and used the phrase until our ears fell off.

This technology has evolved very quickly in the last two decades. People really enjoy Internet memes because they usually have a comic aspect to it.  Recently we have been able to see how serious Internet memes can emerge.  Internet memes were born almost miraculously.  Now they are becoming a “science” or a “philosophy” that companies are trying to tame.  However, the beauty of an Internet meme, or a meme in general is that they are spontaneous!  Will memes ever be tamed?  We will have to wait and find out.

Impact of the Technology Over Time:

Internet memes are a type of technology.  Memes originated as early as man, they are just ideas that are carried from one to another.  By having memes emerge onto the Internet, memes can spread as fast as fiber optics allowInternet memes lead to a division of an Internet culture and the rest of the world.  Understanding and interacting with Internet memes is proof of membership of specific subcultures.  It is a type of literacy. Internet memes have divided society and cultures.  If you do not have access to a computer, then there is a good chance that you will not understand what an Internet meme.  If you live in a country that does not even know what the Internet is, then you will not know what an Internet meme is.  You can even be an avid user of the Internet and never know where to find or learn about Internet memes.  Being literate in Internet memes is a skill, it is almost a refined Internet language.  4CHAN and OhInternet are two breeding grounds for Internet memes.  These are two sites where “Internet nerds” hangout and essentially create memes.  These memes are then spread onto other social networks like: YouTube, Twitter and Facebook.  And this is how Internet memes are spread.  There have been a few social changes that have come about with the birth of Internet memes.  Inside jokes are one of the biggest changes that have occurred.  A lot of Internet memes are still hidden deep within the Internet.  There are different Internet memes for different groups of people.  But some memes can transcend borders: LOLCATS!  Internet memes have created different types of online communities.  It has been very confusing for researchers to understand this, but that’s because researchers can’t take things for what they are worth. 

Internet memes have even created a type of new literacy.  If you don’t know what an Internet meme is, then you might as well read it like a hieroglyph.  Example:


Troll Face:  This Internet meme is one that is not common with most people, but it is used everywhere on Internet breeding ground.


Socially:
Internet memes have transformed the way that people communicate with one another.  Now people can refer to images, video and tag-lines to understand what one is talking about.
An Internet phenomenon or a meme is an image, video, phrase or simply an idea that spreads from one person to another seemingly for no logical reason at all. When people see a meme, no matter how silly it usually is, they find it amusing for one reason or other and forward it to their friends; soon millions of people know about it thanks to how fast the information can spread online and the viral effect.

Top 10 Internet Memes of All Time

 

 Literately
Internet memes have become a language.  Some people on the Internet speak in a language called leet. Leet has become a language on the Internet because it, itself has become an Internet meme.  Memes as well have become a language.  It is interesting to thing that if you’ve never seen a meme before, then you’ll have no idea what it is or what it means.  Memes often require people to search for their meaning or where they originated. 

 

 

Other Effects
Internet memes have birthed new forms of social media and new uses for social media as well. 

  • Storify
  • Qraite
  • #
  • Viral Marketing

 

 

 Ethical/Moral Implications of the Technology
I believe that this technology is generally good thing because it usually just for entertainment.  In the case of #JAN25, it was a great thing.  However, a lot of people cannot access Internet memes because a lot of the world does not have the Internet.  This further stratifies the gap between countries and people.  I believe that there are many uses for Internet memes and that it can become a great tool in the future for different types of movements, that is of course as long as we always have full use of the Internet (Sorry China).  I believe that the technology of Internent memes is only bad when it is used to harass people or trend inappropriate memes..


Works Cited

Karl Hodge (August 10, 2000). “It’s all in the memes”. The Guardian. http://www.guardian.co.uk/life/science/story/0,12996,923157,00.html. Retrieved 2007-07-05.

 

 

 

 

 

Storify is about creating and documenting a conversation about events as they unfold.  It is a type of online storytelling that incorporates all forms of social media.    Instead of copying and pasting status updates, tweets and pictures for static print, people can use Storify to create a versatile “story” that viewers can interact with.  Storify is free and easy to navigate.  You no longer have to just read an article, you can actually interact with it and add your own opinion, links and pictures.

I believe that Storify has become popular and will gain popularity because of citizen-reporting.  It seems that everyone has a phone and can upload material to the Internet.  With all of this information it is often hard to sort and read through the content found on the Internet.  Storify makes this easy to do with it’s content management system.  You can type in any term that you want and immediately find what you are looking for.  Then all you have to do is click, add and create text.  Then BAM!  You have your own interactive Storify article.

A lot of events in the news are ongoing.  Storify is easy to use for these events.  Content can be updated easily and people can add pictures, quotes, links, YouTube videos and opinions.  Reporters can incorporate citizen-journalist’s media and create a conversation instead of a static article.  That’s the beauty of Storify, with the birth of social media comes the interactive nature of this movement.  Why keep news stories to a static format especially if they are being put on the Internet?  Things are different on the Internet.  People can incorporate all sorts of interactive media into their story.  News is no longer about just reporting.  News has expanded into interacting and engaging.  Storify makes interacting and engaging easy for everyone involved.

Top 10 Ways Journalists Can Use Storify  According to Zombie Journalism:
1.  Organizing reaction in social media:
Able to gather reaction from Twitter and Facebook to create a clean and approachable Storify that is easy to put togehter.
2.  Giving back-story using past content: Can give the back-story and use curated social media reactions.
3.  Curating topical content: Can use Storify to create RSS feeds that pour into websites to create up-to-date reviews, reactions, media and information about desired content.
4.  Displaying a non0linear social media discussion or chat: Create a discussion that incorporates followers and writers that goes back-and-forth.
5.  Create a multimedia/social media narrative: Can use to see how a story progresses.
6.  Organize live tweets into a story:
Can use your tweets from real-time tweeting to create a story when the event is over.
7.  Collaborate on a topic with readers:
Readers can add context.
8.  Create a time-line of events: Easy way to pull-in text and other content to create a nice looking time-line.
9.  Display audience content from across platforms: You can ask readers to send you media across multiple platforms without having to re-post your request.
10.  Live curate live tweets from the stream: You can pull together live tweets to create a story that makes sense.  You don’t even have to use hash-tags or post them in the order you want.  Storify lets you create your own time-line afterward.

Overall, I think that Storify has a lot of really innovative ways to create news content.  I can’t wait to see how it evolves and is incorporated into the mainstream media in the future.

On campus I hear students talk about Celebrity Apprentice, True Blood and other programs that they watch on television.  Their conversations usually entail with asking one another if they saw the new episode last night.  I do not know how people have free time to sit down and watch programs at a specific time on one night of the week, every week.  Don’t they have a life?  Don’t they have things that they need to do and get done?  I know that I am too busy to plan a specific hour of the day every week to watch a television program that will be on the Internet the next day so I can view it whenever I want to.  I know that a lot of people are throwing away their cable plans and opting out for cheaper options.  Sure you might have to wait a day to see the new episode, but you’ll be saving money, lots of money.

Will anyone have a television or cable in 20 years, 15, 10?  It’s defiantly something to think about. I know a lot of my friends and colleagues are slowly getting rid of their television sets and opting out out of their cable plans.  Let’s face it, cable is expensive.  Cable and the television industry will soon be facing a future similar to newspapers.  The State of the Media Report agrees. People are using their computer and becoming members of groups like Netflix and Hulu.

I personally do not own a television or have a cable plan.   Call me crazy, but I just don’t need one.  This is why:

  • I don’t feel like spending money on a television.
  • I have a laptop.  I can watch movies and programs on it.
  • I don’t want to pay for cable because it is expensive.  There are cheaper and free alternatives.
  • I am a member of Netflix and Hulu Plus.  Having these two programs is far less expensive than paying for cable.

I am baffled at how much people spend on cable plans.  In Omaha a basic cable package cost about $30.00 a month.  If you’re looking at getting the highest-end cable package, then you are looking to spend about $150.00 a month, and this is just for cable.  Forget about Internet and a home phone, you’ll be paying even more for that package.  Does anyone really need over 200 channels?  If you do, then you should re-evaluate your life.

So what if you want to watch television and the programs you love but don’t want to pay an arm and a leg?  Well then, you can do what I do.  I have a a Netflix account which is $7.99 a month.  On Netflix you can watch thousands of movies instantly or have the access to have DVDs mailed to your house.  You can also watch some of you favorite television shows.  I also have Hulu Plus, which is also $7.99 a month.  Hulu Plus is very similar to Netflix, but Hulu Plus allows you to watch more television programs than Netflix at anytime.  You don’t have to DVR anything, you can just log on and watch.  I pay roughly $16.00 a month on my television plan and this is half the price of basic cable.  This  makes me believe that the inevitable death of television and cable is near.

What if you don’t want to pay anything for your television consumption?  Well, if you have a laptop and Internet access then you don’t really have to.  You can use the free version of Hulu to watch programs that you enjoy.  You can also find other Internet sites out there that are similar, or you can torrent (I don’t advocate torrenting).  Most networks also have their shows on their websites.  If you don’t want to pay for cable, you don’t have to.

It’s amazing to think that in the last 20 years so much has changed with the advent of the Internet.  What will the world be like in another 20 years?  Will anyone have cable?  Will cable exist?  Will it be more expensive?  How will cable adapt to the changing market place?  What are your predictions?

Whether you are a band searching for a venue to play at, or just an avid fan looking for shows that are close to you, here is a breakdown of venues that are located in Omaha, Nebraska.

The Waiting Room:

Address: 6212 Maple Street Omaha, NE: Map
Ticket Information:  Information for tickets
Line-up: Waiting Room Line-up and events
History of Venue: The Waiting Room was opened by Marc Leibowitz and Jim Johnson who created One Percent Productions, an Omaha-based booking company.  The venue is four years old and has been recently renovated with new sound and light equipment.
Why you want to play here:  Great sound system and lights, medium-sized intimate venue that is capable of being filled.
Why you don’t want to play here: As great as the venue is, the owners and employees are the complete opposite.
Why you want to see a show here:  Great sound and lighting.  This is a medium-sized venue and you will have a great chance to interact with the bands and performers.  There are great drink specials and some of the staff is friendly.
Why you don’t want to see a show here:  Some of the employees are rude and will kick you out for no reason.
All ages show policy: Information and form
Overall review: ★★★✰✰

The Slowdown:


Address:  729 North 14th Street Omaha, NE 68102 (402.345.7569) Map
Ticket Information: Information for tickets
Line-up: Event and Line-up
History of Venue:  Complete history and complete list of all events (Very impressive website)
Why you want to play here:  It’s the newest venue in town.  It has sound and lighting that is above excellent.  The owners and employees are friendly.  There are two stages that you can play on depending how many tickets you expect to sell.  There is a small stage that local bands usually play on and there is a wall that will slide and open up a large venue that is closed off unless being used.  There is an amazing balcony that opens up as well and the stage is large enough for acts like Of Montreal who have elaborate stage settings.  This is probably the best place to get a gig at in Omaha.  Booking information is referred to Val Nelson.
Why you don’t want to play here:  If you find a reason, let me know.
Why you want to see a show here:  The best bands in town play shows here.  There are more regional and national acts.  The location is a quick taxi cab ride from any downtown location.  The sound and lighting will amaze you.
Why you don’t want to see a show here:  There is no reason, just remember to bring a valid ID.  They are sticklers about IDs, but aren’t all venues in town?
All ages show policy: Information and form
Overall review: ★★★★★

The Hole:

Address:6005 Maple St. Omaha, NE 68104 (Enter through alley)
Ticket Information: Ticket Information
Line-up:  Event and Line-up
History of Venue:  the Hole began as the brain child of Donny Diederich, former pro skater and owner of Convicted Skate Shop. The Hole is an all ages venue that, unlike other all ages venues in Omaha, doesn’t have to abide by the Omaha city ordinance which states that “any person under the age of 18 must have a notarized permission slip from their parents to attend shows”. This is because the Hole DOES NOT serve alcohol and we strictly enforce a NO ALCOHOL/DRUGS rule! If you bring alcohol or drugs into the Hole you will be asked to leave and perhaps banned from coming to future events. The Hole believes that music is a wonderful gift that people should be able to enjoy, no matter your age! The Hole is a DIY collaboration of like-minded individuals that strive to maintain a safe and enjoyable venue for bands and fans of all ages to enjoy!
Why you want to play here:  People always show up and have a good time!
Why you don’t want to play here:  It’s a small venue with rudimentary equipment and lighting.
Why you want to see a show here:  It’s a fun place with a wide audience.
Why you don’t want to see a show here: You will feel old even though you aren’t.  With an all ages policy, there are middle school aged kids here.  Hello high school flashbacks!  Be prepared.
All ages show policy: Everyone is welcome, no permission slip needed.
Overall review: ★★★★✰

The Sokol and Sokol Underground:


Address:  2234 S. 13th St. Omaha, NE 68108  (Driving Instructions)
Ticket Information:Tickets are sold at Homer’s Music
Line-up:  Event and Line-up
History of Venue:  Interesting article on the history of the Sokol Auditorium.
Why you want to play here:  There are two venues the Auditorium and the Underground.  Both venues offer a different “feel”.  The Auditorium is for acts that will gather a large crowd.  There is a balcony and separate room for merchandise tables.  The Underground is smaller and dingy, but a good kind of dingy, the kind of dingy a music venue is supposed to have.
Why you don’t want to play here:  Some people won’t go to a show here because of the neighborhood that it is located in.
Why you want to see a show here:  There are amazing bands that come and the place is always packed.  It’s fun to be in the middle of a crowd and feel other people’s sweat, this is how music is supposed to be enjoyed.  However, if you don’t like being in the crowd you have the option to arrive early and watch the band from the balcony.  There are even benches on the balcony that you can sit on.  However, if you use them I would have to consider you a wallflower.
Why you don’t want to see a show here:  The parking is a little tough, but just arrive early and it shouldn’t be that big of an ordeal.  Don’t leave anything valuable in your car, your windows could get smashed out.  Take a taxi if you can.
Overall review:  ★★★★★

If you have any specific questions about the venues or booking then just send me a comment.  I am more than willing to answer any questions that you may have.


Take a look around you.  It seems that every business, person or idea has their own Facebook page, Twitter account or YouTube video.  You can go to the gas station and see a sign flashing that says to follow them on their new Facebook page.  You can eat at a restaurant and be told to follow them on Twitter to receive special discounts.  You can even see videos that have been made by organizations on YouTube.  In a world where everyone is using social media you don’t want to be left in the dust.  However, in order to not be left in the dust you must have a social media strategy and more importantly a social media content strategy.

How to Develop a Social Media Content Strategy by Rich Brooks was a very nice article that was broken down into simple steps.  I really enjoyed this article because it was thorough and easy to follow.  I believe that anyone could follow these steps and have great success in reaching more people and expanding their “client” base.

In order to develop a social media content strategy, one must first know what a content strategy is.  Content strategy is knowing what content you are going to use in order to use social media effectively for your cause.  Brooks broke this down into three simple elements:

1)  You need to know what your audience wants to talk about and be able to engage in those conversations.
2)  You need to know where your audience has these conversations.  This could be Facebook, Twitter, YouTube or other social media sites.
3)  You need to be able to measure results.

Next, you need to know what your audience wants to talk about.  An easy way to do this is by examining keywords.  You have to be able to uncover the language that your audience is speaking.  If you are a music producer and you are talking about a venue and your refer to your rock concert as a show or a tour while your audience is calling it a festival, then you are not going to be able to connect to your audience.  The  conversation will pass you and your audience by.  It is best to understand your audience and what they are talking about.  You have to connect with them and be able to use the same “language” that they do.  Some great tools to use for keyword analysis are Keyword Discovery and Google Adwords.  By typing in a word or a phrase into these sites you will then get other ways to phrase or say what you want to.  For example, if you type in the word hat you will get results like ladies hats, men hats, fashion hats, caps, berets, beanies, warm hats, winter hats, cowboy hats, tops, crazy hats, military hats and many more ways to say hats.  So if you sell snowboard hats you may want to also use the word warm, winter or snow in front of the word hat.  It is important to speak the same language as your audience.

Next you must know where your audience hangs out online.  Once you know what your audience talks about you need to know where they talk.  Does your audience use Facebook, Twitter, YouTube or some other social media site?  Well it is a good idea to find this out.  If you are putting content out there, you want it to be viewed.  In order to find out where your audience hangs out Brooks suggests using Flowtown in order to visualize and break down where people get their content.  This is based on indicators such as sex, age, education level and many other sub-categories.  Brooks also suggest using listening tools such as Google Alerts and Tweetdeck.  Using sites like these will help you become part of the conversation on topics that you and your audience are interested in.  If you are looking for topics about bowling you can easily start groups on these sites about bowling and see what people are talking about about bowling.  It is very easy to setup, and it will give you ideas for content and conversation amongst you and your audience.

After finding out where your audience hangs out online you must implement your strategy.  To do this you can blog, tweet, Facebook, post a question on LinkedIn or create content for YouTube.  You must use what you have learned in your preliminary research.  You must use content that will contribute to you and your mission.  Once you have started to use your generated content you must be able to measure your results.  In order to do this you must measure the impact of your conversations that you have been having on your social media sites.  Some ways to do this that Brooks suggests are:

1) Measure how many comments and Likes your Facebook group page receives.
2)  Track how many follows you accumulate on Facebook on a monthly or weekly basis.
3)  See how many retweets you get.
4)  Measure how many comments and views your blog gets.  It is important to check the statistics out.
5)  Measure social media referral traffic.  This means how much traffic is sent from Twitter to Facebook to the other sites that you use?  It is important to connect them together and to try and get your audience to view all the pages.

Overall, Brooks says that you must listen, be patient and be flexible.  It takes a while to figure out what you are doing. If you would like to read some suggestions that others have left for developing a social media content strategy then you can read the comments that were left on this article.

I really enjoyed that Brooks broke-down how to develop a social media content strategy in such small and easy to accomplish steps.  I believe that a novice or professional could take away great information from this article and implement it into their own developing social media content strategy.